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Weight Watchers has officially changed its brand name to WW in 2018. It was really exciting that Weight Watchers is willing to renovate their design. I still see some design potentials in the brand value and their user experience.
I tried to explore the best way of presenting Weight Watcher's service and core value, which is helping user's to lose weight, and more importantly, live with a healthy lifestyle. The visual needs to imply the idea of transformation and better shape.
Promoting a new visual system for Weight Watchers, a global company dedicating to healthy lifestyles. The new brand identity uses gradient colors and a thick-to-thin type for the iconic letter 'W'. It presents a smooth and transforming dynamic, which indicates LESS of you.