This project aimed to redesign and introduce a new branding identity system for an existing client. The brand needed a more sophisticated and cohesive look, feel, and approach to appeal to a broader, more modern audience successfully.

A dynamic trademark that captures the essence of an ever-changing ecosystem was chosen to represent the new brand identity. Using the themes of "transparency" and "flow as guides, a variety of assets were created to give the brand a more defined sense of sophistication and cohesion.

The proposed branding identity positions the Houston Aquarium as a sophisticated learning center dedicated to empowering and educating Houston’s communities. Through bright, playful colors reminiscent of the beach and the use of transparency in both materials and the new brandmark, the Aquarium creates an atmosphere that is welcoming, friendly, and engaging.