To elevate the quality perception of this line of Gourmet Snacks without significant increase to packaging costs.
We developed a new "Signature" style brand mark that underlined the hand-crafted quality ingredients. We relegated product to the back panel for customer assurance while incorporating product photography for enhanced appetite appeal. Stylized color drizzles reinforce texture with distinctive flavor cues for shoppability and shelf appeal.
Both client and consumers were delighted by the new packaging as Funky Chunky expands its growing market into new retail accounts.