The NONOBJECT branding scheme is characterized by crisp whites and vibrant bursts of colors. The holiday gifts leverage and reinforce this, and focus on providing a positive, meaningful surprise by venturing beyond the expected and always providing an element of discovery.
Many cultures welcome the New Year with games that attempt to predict the future. Simple symbols suddenly take on auspicious meanings. The coin hidden in the Serbian bread conveys a prosperous year, the almond in the Swedish rice porridge promises love, and the figurine in the traditional king cake signifies luck. And in the NONOBJECT world what’s hiding in the soap takes on special meaning.
The simple, square block of soap arrives wrapped in sleeve with a New Years message explaining that a symbol is hidden inside the soap. The sleeve includes graphical representations of each symbol – a heart, a light bulb and a four-leaf clover. And there is a fourth symbol – a diamond – that is only found in one soap, the finder of which can collect a special prize.
The glow of the electric yellow of the sleeve’s inside is subtly reflected on the soap, and as the recipient removes the sleeve, the engraved sentence “Magic lies buried in the practical” - a saying that captures a core aspect of the NONOBJECT philosophy - becomes visible on the soap. It is an everyday reminder that simple everyday things can become magical.