For this project, I created three print ads for Nintendo Switch, targeting men and women, ages 16-24. My goal was to create an active visual that matched the overall energetic feel of the Nintendo Brand, while also adding an unexpected twist to the execution.
Approach
My insight that inspired these ads was that people like the convenience of gaming wherever they want. This then led to my big idea which is "play whenever you want, wherever you want". The Nintendo Switch handheld device is cable-free and is the perfect device for people who like to game on the go. I wanted to show here that you can play even in the most extreme environments...even if it's probably not a good idea.
Results
The result of this project was a visual of a man playing while skydiving, a man playing while snowboarding, and a woman playing while skateboarding.
