Our team was tasked with creating a tangible document that landed our brand foundation, brand strategy, and brand identity basics -- to be given to employees and agencies that work on or with the Windows brand.
Approach
We created a book with two covers and two distinct sections -- one that landed our brand foundation and basics and one that showed a range of historical Windows branding and advertising from the Microsoft archives -- work that supported our brand positioning and helped illustrate a return to Windows' roots.
Results
We printed and distributed the book to employees and key partners -- reaction was that the work felt both fresh and familiar, which is true to both the brand and the product.
