Zaxby’s may be a chicken restaurant, but it’s their assortment of sauces that sets them apart from the herd or “flock,” if you will. But even though they have 14 sauces (and counting), they don’t all get the attention they deserve. Hence this project.
Zaxby’s is a saucy brand, in more ways than one, so we gave the lines and layouts a lot of attitude. And while each poster captures the individual personality of the sauce, they still hold together as a group.
The client loved the design, and so did the customers. We saw a spike in requests for the less popular sauces shortly after rolling out the posters.