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Coppercraft is a boutique distillery located in Holland Michigan. Originally settled in 1847 by Dutch emigrants, Holland epitomizes the small-town American dream. Here craftsmanship, pride of work, and a passion for quality have always far outweighed convenience and trendiness. It’s here that Coppercraft is reclaiming America’s tradition of producing quality items and defining American craft spirits through authenticity forged from hard work and attention to detail.
CF Napa’s goal was to reposition the brand as ultra-premium in the craft spirits sector by emphasizing the brand’s use of local ingredients and their attention to fine craftsmanship.
The custom glass bottle includes messaging about the premium nature of the product and the front label has a custom developed “Proudly Crafted in Holland, MI” seal that includes a tulip icon we developed that speaks to the area’s incredible history of growing tulips. The bottles were all screen printed with the brand logo, but a paper label customizes the bottles for each product, allowing for an economical way to leverage a screen-printed bottle. The custom cap/closure is crafted from natural wood with a copper metal inset around the circumference and an inset coin on the top of the cap/closure. The wood harkens back to the materials that the craftsman of the area historically used to create fine furniture and the copper speaks to the copper stills they use to distill their products. Due to the launch of the new bottle design, the client expects to experience a 730% growth in sales in comparison to the previous year.