This was one of the campaigns I made in my Portfolio 2 class, I had to make a campaign for a brand/company that included an OOH component, and I thought what better than the MTA (Metropolitan Transit Authority) to do that for.
So I came up with the MTA - The Real Melting Pot of NYC campaign, to show that while every New Yorker has that one team they "stan" better than the other, that the MTA is the place where differences are put aside and we're all New Yorkers at heart. Of course it's no fun without some actual competition, so I also added in the MTAVOTE.com part to have New Yorkers engage with this MTA microsite to see if their team is the true winner of NYC.
Syracuse University Newhouse
5649 199th street Fresh Meadows NYC, New York 11365