We staged each of these three images by carefully adding props, people and lighting in numerous, sequential shots, each image taking at least a full day -- and in a few cases more -- to piece together the perfect (or most chaotic) scene. This required a slew of volunteer "models", willing business owners and as many kids as we could round up.
Our digital artists carefully composited each image layer by layer to create a quirky, but compelling statement of work. Digital editing comprised 120 hours of our work.