The goal was to create an advertising for Urban Farming Institute and create a trademark, to help promote its business.
Approach
Since their goal is to alleviate hunger and promote self-reliance, I looked up idioms that related to food. Once the headline was settled, I looked for photos that would match it. The selected photo brings attention towards the center with the color of the tomatoes.
Results
The advertisement is successful as the photo captures the audience, bringing their attention to the center and to copy. It informs the audience of UFI’s goals.
