
- Award
- Merit
- Design Firm
- The Rivalry
- Client
- Designer
- Jesse Kaczmarek
- Category
- Logo
- Country
- United States of America
- Award
- Merit
- Design Firm
- The Rivalry
- Client
- Designer
- Jesse Kaczmarek
- Category
- Logo
- Country
- United States of America
Assignment
Evolve and refine Google product icons.
Approach
The product icon designs are inspired by the tactile and physical quality of physical material. Each icon was first created out of paper to reference how lighting, elevation and edge details appear offscreen. Subtle shadow and edge details evoke a sense of surface and tactility on an otherwise reductive system. The style and visual system was vetted through the creation of all top tier Google product icons. This direction established the foundation for unifying the visual language of all Google products.
Contact Information
- Company Name
- The Rivalry
- info@therivalry.co
- Website
- www.therivalry.co
- Address
- 180 Varick St #1604
New York, NY
1014 US