In a year where much of humanity has been feeling down and trapped indoors, we helped Coors Light bring the chill to young people.
Approach
People drink for many reasons—many do it to escape the stressors of life and chill. One fascinating fact we found was that light can do the same. And just like a neon light bulb going off in our heads, it made sense to us—Coors Light and RGB light are the ultimate parallels; both help us chill and feel the good mood whenever, wherever.
