Because our client had already explored traditional cast solves and more photo journalistic approaches, they came to us for iconic solves that either did not show talent, or treated them in an interesting or provocative way. They also wanted to create a sense of place, since the mountain on which the family lives is central to the storyline.

We wanted to capture the intensity of the family’s struggle in the context of their deep roots, and tie that to their home in the hills of Appalachia. There is a powerful symbiotic relationship between the clan, and their mountain, so we wanted to find a solution that articulated and reinforced that connection.

Outsiders was the most viewed original series in WGN America’s history.