Made from glacier-fed spring water from Oregon’s Mt. Hood, Pendleton Midnight is a super-premium, blended Canadian whisky.

Named for the Pendleton Rodeo, the brand has a strong association to the cowboy lifestyle. But the brand needed to be interpreted in a more aspirational way to appeal to a more contemporary, urban consumer.

An intriguing name, more refined application of iconography and attention to material details elevate this 90 proof expression within the Pendleton Whisky family.

Inspired by Western freedom and living well, this new entry into the Pendleton portfolio grew the appeal to a wider audience by creating a more premium expression of the brand.