Cider Maker Robert Lauer had the idea to create a new "Foraged Series" of ciders using ingredients foraged from the Blake’s family farm. The first release would be named Santa Rosa, after the variety of the plums used in the hard cider.

The basis of the design was to illustrate the bold impact that fermenting cider on plum skins has on the flavor profile. The use of tattoos on the finely dressed woman tells the story of Blake’s Hard Cider Co.’s beginning by showing Lovey and Gerald Blake (who founded the family farm in 1946) on her arms. Her chest piece represents how the cider is made (a long fermentation) by using the imagery of a clock, plum. and an apple along with a map of Michigan. These elements are also used on the seal on top to reinforce their significance. The side of the label features an aerial map of Blake’s Orchard and a marker showing the locations of the plum trees, a detail that illustrates the company’s commitment to using quality ingredients.

The cider quickly became one of the most requested and very popular.