The goal of this project was to design a popsicle company that focused on making a dairy-free product for those who might be vegan while still giving them a good protein source.
I began by making a logo that would include the frozen snack element and a natural element of the leaves. I researched other popsicle companies and noticed that most have copious amounts of artificial sugar. Other popsicles known for being healthy had the nutrients but were not sweet. I wanted to design a company that would have the sweetness factors using natural raw sugar and still have all of those nutrients.
FrozenLeaf was a success in that I was able to create a simple yet visually appealing design to communicate that my product is a healthy product. By using the morphological design method I was successfully able to combine a snowflake and plants into one logo.