Create an iconic campaign for the the Launch of the newest fragrance from Narciso Rodriguez. The most important aspects of the brief were to ensure that the image was aligned with the modern simplicity and sophistication of the brand & spoke to the positioning of the fragrance as a sexy fragrance that was about a sense of mystery and seduction.
Approach
While concepting for this campaign it was important to stay true to the spirit of the brand and continue on with the tradition of an iconic black & white image that Narciso parfumes are known for. The image of Raquel is quite simple yet striking at the same time. Working with Josh Olins we collaborated closely to capture a magnetism in Raquel’s eyes that was mysterious and captivating.
Results
The client was very pleased with the campaign, as the final images embodied the narrative we set out to relay: a campaign that evoked mystery, attraction, and exquisite desire.
