Hunting for parking spaces in the city is enough to “drive you up the wall”. Through social listening, we discovered that urban drivers struggled to fit their SUVs into increasingly smaller parking spaces in condos or underground parking garages.

So we set out to demonstrate that the all-new Audi Q3 could conquer even the tightest of spaces while providing you with ample cargo space.

We launched what appeared to be leaked security camera footage of the Q3 squeezing into an impossibly small parking spot, adjacent to a wall, by driving on a 45-degree angle.

The security cam video went viral, with a staggering 2.5 million views in 48 hours – and continued to climb to 5.1M.

We attracted celeb attention when Grammy Award-winning rapper and actor Ludacris (of Fast & Furious fame) posted the video on his personal Facebook page. And soon after it was posted again by freestyle rapper, Conceited.