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Increase awareness for the Hyundai Walking Dead Chop Shop App while branding the look and feel of the Chop Shop campaign in our pre-roll videos.
To do this, we created original artwork for posters that were displayed in pre-roll videos. We also handed them out to fans during the filming of the videos at a popular Los Angeles comic book store.
Through the pre-roll videos, the posters gained instant exposure to a worldwide audience. All of the original prints were taken home by fans. The posters effectively seeded the look and feel of our Walking Dead Chop Shop campaign.