
- Award
- Silver
- Design Firm
- BRIGADE
- Client
- Black Box
- Designer
- John Silva
- Category
- Packaging
- Country
- United States of America
- Award
- Silver
- Design Firm
- BRIGADE
- Client
- Black Box
- Designer
- John Silva
- Category
- Packaging
- Country
- United States of America
- Title
- Black Box Halloween Sleeve
- Art Director
- Robert Parker, David Grasso
- Project Manager
- Cate Boram
- Illustrator
- Thomas Dudley
- Main Contributor
- Kirsten Modestow
- Executive Creative Director
- Kirsten Modestow
- Copywriter
- Robert Parker
- Account Management
- Shaun Kelleher
Assignment
Following the success of the first (and award-winning) Halloween sleeve we created for Black Box Wines, our team was tasked with designing a second limited-edition Halloween sleeve for the company in 2017. The goal was to celebrate the Halloween season with Black Box Wines, but with a more sophisticated and ‘grown-up’ approach that would resonate with the brand’s core audience.
Approach
We hand-illustrated a haunted house scene that wraps around the box, creating an illusion of depth that transformed the box into a stage for storytelling. The artwork leverages white inks and spot UVs, bringing the scene to life with details like a broken fence, full moon, and tombstones.
Since the box was meant to communicate the brand’s selling points, visual storytelling devices integrate brand copy with the theme. Custom copy suggests a game to play with guests, and the tagline ‘Serves-20-Ghoulish-Guests’ completes a sleeve that puts Black Box at the center of Halloween festivities.
Results
The Halloween sleeve proved to be a great success for the brand. With a photo-realistic illustration style and original copy, the box was successful in celebrating this increasingly adult occasion, while maintaining Black Box’s brand recognition and taking its packaging to the next level.
Contact Information
- Company Name
- BRIGADE
- Phone
- 413-387-0307
- david@wearebrigade.com
- Website
- www.wearebrigade.com
- Address
- 195 Russell Street
A-1
Hadley, MA
01035 US