The PepsiCo 2017 Annual Report highlighted the company’s “Fun-for-You, Better-for-You, Good-for-You” product portfolio to show the wide variety of product choices that PepsiCo offers to consumers.

Using fun graphics, product photography and brand marketing examples, Addison helped PepsiCo show how it has been transforming itself as a company while delivering strong results. Processes were beautifully illustrated to punctuate the data and the entire narrative section is presented as a letter from the CEO, demonstrating executive commitment to the company’s vision, mission and values.

A powerful narrative and clear data were packaged within a highly impactful design that reflected the excitement of PepsiCo's commitment and the values of the corporate brand.