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CMA is a nonprofit art facility that brings hands-on art programming to children throughout New York City. My concept for this re-branding was to create a coat of arms incorporating two of New York City’s most iconic figures: the squirrel and the pigeon. The interchangeable paring of these two icons depicts styles from a variety of recognizable artists, art movements, vernacular forms and images from popular culture, creating an environment that is intelligent, creative and fun for all visitors, especially children.