Starting in 1998, AIGA’s oldest initiative has the mission to apply design tools and thinking to increase civic participation. By making interactions between the U.S. government and its citizens more understandable, efficient, and trustworthy, designers become more vocal citizens and make democracy more sound.

In 2022, they continued to advocate for civic engagement through voter education, registration, and access. They turn design skills and aspirations into tangible actions that can make a difference.

Design for Democracy is based on the premise that good design makes your choices clear.

While I was nine months pregnant, Roe v. Wade was overturned by the Supreme Court. Knowing the intensity of pregnancy first-hand, I couldn’t imagine having this experience forced upon me. I was also pregnant with a little girl, and it broke my heart to picture her growing up in a country where she might not have a say in what happens to her body.

I chose to create a vote poster emphasizing a woman’s right to choose. According to the PEW Research Center, 61% of Americans support abortion in all or most cases (versus 37% who oppose it in all or most cases). The majority of moderate republicans and democrats both support abortion (and only the majority of conservative republicans oppose abortion).