Developing a dynamic identity system for Chinati Art Museum, a contemporary art museum located in Marfa, Texas, based upon the ideas of its founder, Donald Judd.
Chinati Art Museum (formerly Chinati Foundation) is a contemporary art museum located in a small desert town Marfa, Texa. Based on the ideas of the founder Donald Judd, it preserves and presents the collection of permanent large-scale installations by a select group of artists. “As a museum in which art, architecture, and the land are inextricably linked, Chinati is in a unique position to invite visitors to experience Chinati outdoors.” The Chinati Art Museum logo reflects Judd’s vocabulary of forms: Stacks, Boxes, and Progressions. The dynamic movement of the logo is utilized to communicate remarkable experiences at the museum, and the color palette is inspired by Chinati's iconic architecture and the surrounding land.
This identity serves to place Chinati in a unique position and to showcase remarkable experiences one can have at the museum.