Assignment: Create a poster and other communication collateral to announce the annual Cincinnati Addy Awards that sparks interest an drives attendance to the event. Approach: The Crafted theme for the 2014 Addy's was born from the desire to celebrate the creativity and talent of our local craftsmen. Regardless if the output is ads, brands, poster, beer or food, the passion for perfection is the same. Inspired by this theme, we designed posters that celebrated beautifully crafted typography, using on the singular grains that are the foundation of both great beer and food. Results: Increased attendance and a rejuvenated client to see the event come to life utilizing a new medium that is at the core of the concept.