During this project, we were given a dieline to work off of and then we were sent off to find what type of product we desired to package. We then had to create a brand and package to product however we felt fit the brand we created for the product. My product was organic dog treats.

My approach consisted of creating a brand of organic dog treats that would stand out on the shelf and not use the overused plastic packaging from its competitors. I wanted it to focus on organic styled illustrations and fiber textured paper. I also wanted the package to be clean and simple to interpret a cleaner brand.

The results ended up in a color theme of green and dark brown to give a more earthy attitude to the brand. The paper ended up being a kraft colored fiber paper that tied in the organic effect. The illustrations were a main design element on the inside and on the flaps and some of them were featured around the package. Overall, it was given a clean feeling and design layout and featured earthy tones and a bit of a fun aspect for the audience when on the shelf.