Todd Temporale / Creative Director, Mike Deinum / Designer
Create a distinctive brand identity for a new and innovative coworking space located in a refurbished industrial building in central Eldoret, Kenya. The identity system must be sensitive to the local culture and appeal to the growing community of high-tech entrepreneurs, startups, nonprofits, freelancers and athletes. The extensive list of applications includes social media, signage, wayfinding, murals, paper and stoneware coffee cups, packaging, tote bags and a comprehensive website that conveys the stylish, dynamic and collaborative nature of the space while allowing users to choose from a complex array of options.
Over a period of six months, the studio engaged in a series of weekly client meetings that helped the studio and the client to more clearly define the short and long-term business goals of the enterprise while collectively weighing the many possible solutions and the associated implications including cost and timing. Separately, the studio took the time to research and understand the local culture and its fraught colonial history.
Despite launching a business that promotes indoor collaboration at the height of the pandemic, the local community warmly embraced the business. The Honorable Jackson Mandago, the County's Governor held a ribbon-cutting ceremony while declaring that Kikao-64 was an inspirational hub for the community. Local media noted that the business was a comprehensive response to the growing demand for flexible modern office space in the region.