To create a cohesive and engaging integrated media campaign, brand overhaul, and extension for Winc, a personalized wine subscription service.
Approach
Create and establish a cohesive brand, savvy and spirited brand voice, message-driven ad campaigns, updated web/app interfaces, packaging that enhances the unpacking experience, and a social media rehaul that captures a growing millennial audience.
Results
A more youthful brand refresh and messaging strategy that speaks directly to wine drinkers and seekers alike.
