Chefs Michael Mina and Don Pintabona sought to create an artisan market with various hawkers stations and an anchor restaurant. UNIT was engaged to define a brand strategy and execution that unified the multidimensional offerings under one roof.
UNIT built a narrative around the chefs' lifelong friendship and drive to gather loved ones around the dinner table. The logo's fish and weathervane signal a rich confluence of influences and created a platform to merge Michael's West Coast rustic influence with Don's New York Italian roots. The story of food and friendship paired with artisan details and a curated aesthetic reflect their collected experiences.
Locale Market opened to rave reviews. In just a few short months, it became the market of choice for discerning locals. The project's success has generated interest in bringing the Locale Market experience to other areas.
1416 Larkin Street, Unit B San Francisco, CA 94109 US