Develop a mark for Original Gravity, a bar and restaurant serving small plates, craft beer, wine and champagne.
Our design direction for the logo conveys the restaurant's take on classic pub fare served with a twist. A stylized lowercase g is reduced to its component parts to create an OG monogram that is distinctive, unexpected and harmonious.
The identity differentiates the restaurant from its competitors and has piqued customer interest. Original Gravity's owners and customers have embraced the logo.