Surforma is a new brand of Sonae Industria, that produces Laminates panels, an economical, ecological and flexible solution to be used in decorative and coating applications.
Surforma means Surface + Form. Surforma targets architects, interior designers and furniture brands looking for innovating design.
Surforma brand was designed with a dynamic approach that emphasizes the multiplicity of shapes and looks that a client can choose for the brand’s products.
The challenge: Introducing the brand products to the target, demythifying the laminates as industrial products with no sophistication to decorators and product designers.
A collection of 5 posters was printed in screen printing directly on the Surforma laminates. To show all the potential of the product collections we made something special.
Augmented Reality (AR) was the technology selected to enable the interaction with the visual identity for every collection of the brand and the shaping spaces concept. Anyone can interact with the brand’s posters and know the product details.
To use the app to view augmented reality experiences on Surforma printed targets: Launch the app, point your camera to the printed targets and see the content becoming tridimensional and animated.
Each poster shows the product with virtual and interactive content. You just need to download the Surforma APP in iOS and Android.
Surforma AR Posters: Posters beyond posters.
The surprise factor in simultaneously introduce the new Surforma products and present them in motion, showing the potential of the collection as a design piece to architects and designers. The poster collection has been presented internationally as a reference of the functional link between product and technology in the presentation of the potentiality of the integration of the brand concept in its products.