To rebrand the annual White Night event in Victoria Australia. Now in its sixth year, for one night from 7pm to 7am the city is reimagined through installations, lighting, exhibitions, performance, film, music and more taking over Melbourne's streets, laneways, parklands, public spaces and cultural institutions. The scope of works included a redesign of all elements of White Night Melbourne plus three new regional events in Ballarat, Bendigo and Geelong. This included a new logo for all four White Night events, event maps and all print and digital communications for the event over the course of the year.

The Identity for White Night transforms the mark into a 'lighting rod' that represents the artistic journey of art and light with imagination that has no boundaries. The mark merges the letters WN into a single form, with the angled slash of striking glowing light that can change in length according to each application. Designed as a series, that is colour coded to represent each city, the 'slash' also works as a split screen to juxtapose projected art images or background colours with the palette inspired by night skies.

White Night 2018 has been a huge success over the course of the year and considered the best in the series so far with incredible exposure of the art and installations, drawing crowds of more than 600,000 people into the city in one night.