The challenge was to create a unique poster that to commemorate the successful completion of the exterior renovation of the San Diego Automotive Museum, managed by the Balboa Park Committee of 100, a non profit organization. A core tenet was to honor the building’s 1935 ornamentation by incorporating its 4 murals, literally or conceptually.
I created a contemporary collage design, utilizing a mix of photographs and illustrations (created vs. found) spotlighting the California State Building’s historic murals and a 1935 Ford Coupe. The 35 Coupe gives homage to the building’s origin and its current benefactor, the San Diego Automotive Museum. The racing stripes and palms trees kinda speak for themselves!
All entries are exhibited in an online gallery https://www.aigasdposterproject.com and were displayed at the San Diego Automotive Museum. The following is a note from the main sponsor, Balboa Park Committee of 100
"C100 remains deeply appreciative for everyones effort in furthering our mission of restoration and advocacy for our city's crown jewel. This endeavor has yielded a set of wonderful art objects, engaged new artists in the park and developed a region-wide sense of enthusiasm and interest in the park – all this during a pandemic that made it difficult to communicate to a wide audience."
SIDE NOTE: At the time I was the Chapter President for AIGA San Diego (2019-21) and I also managed this Design for Good initiative. We earned over $5k through sponsorship and donations.