Condeco is a leading enterprise software and hardware developer that helps global organizations utilize their real estate more efficiently. The results are significant cost savings and a lower carbon footprint. After experiencing rapid success the company entered a negative period due to a lack of capacity and a drop in quality. During a major restructuring process we were tasked with repositioning the brand as a recognized industry leader. The new identity needed to reflect their product improvements, internal changes and renewed commitment to their clients.
Industry perception supported their desired position as a leading innovator. Based on this, we used a star symbol that expressed the new tagline "Powering Change." This connects to their role as a guiding force in their industry. The blue and magenta “frames” represent their screen technology that is equally software and hardware based. The overlapping frames results in a singular mark that represents their interconnected and multi-layered ecosystem of products.
Internally, the new identity has provided a renewed optimism along with the positive changes within the company. Externally, brand awareness increased among their blue chip client base leading to an 80% increase in sales within the first 8 months of launch. The company was listed as one of the top 100 fastest growing tech firms in the UK and has won a Queen's Award for Enterprise in the innovation category. The company continues to expanded globally.