In preparation for the Rio 2016 Olympic Games, the century-old Romanian Olympic and Sports Committee (COSR) commissioned a revitalisation of its brand.
Alongside a facelift of the corporate logo under strict design rules from the International Olympic Committee, the challenge was the introduction of a new, exuberant identity — Team Romania — more at liberty to express the national spirit and to engage diverse audiences.

The Team Romania identity is devised to express national joy and pride, and the celebratory emotion of victory. The symbol consists of a capital ‘R’, intertwined with the letter ‘O’ created by stylized Romanian traditional stitching symbols in the three national colors, in a visual interpretation of a Romanian folk motif, the “hora” dance. The way in which the ‘R’ and ‘O’ are intertwined is reminiscent of the Olympic circles.

Given the many potential perils of creating the concept and identity of Team Romania – a topic so close to the heart and pride of many stakeholders – it was remarkably well received.
Furthermore, following the introduction of Team Romania, its owner – COSR – was approached by and has signed a major, long-term sponsorship agreement with a prominent local company.