Mermaid, Inc. partnered with Pace Advertising & were hired by Red Apple Group to design the brochure as well as the logo & collateral materials for this rental building in the hot Fort Greene area in Brooklyn.
We developed the brochure & other materials on the theme “Step into Greene” which not only sounds cool but helps to identify the location. We carried this theme through the entire Giovanni branding: “Step into Chic” (unique sense of style), “Step into Fun” (the amazing building amenities), “Step into Style” (the stylish residences), & “Step into Life” (your awesome life at the Giovanni). “Step into” is printed on the brochure inside front cover & each turn of the short fold interior pages reveals your next step.
The Giovanni is quickly leasing up. The Red Apple Group was so happy with the results they hired us to create the branding for their next building as well as redesign their company logo.