This assignment was to create images that tell the story of self-reliant individuals who believe in doing things right. We introduced the client's product in subtle ways, into his or her everyday environment.

One of several scenarios we put together, this one in particular a man who knows how to work on his truck himself, and knows how to do it right. Looking for an authentic solution we found a location that was dynamic and required little art direction, as well as an experienced . We keep the lighting to a minimum, relying mainly on reflectors, and

My direct clients were happy and this story carried the message of the brand. This is for a forthcoming brand launch.