Assignment: 1871 is Chicago’s entrepreneurial hub for digital startups. As the inaugural annual report, 1871 wanted a book to be a vibrant showcase to the stakeholders and their community.
Approach: The 1871 AR is a set of loose leaf publications sectioned out by different talking points. Each piece has its own uniquely illustrated cover contrast by consistent spine and back covers. This being their first AR, it lacks the year-to-year data for traditional annual reporting. To call out 2014’s highlights, the design treats the at-a-glance section as back covers large call-outs. This approach allows for quick glance of 1871’s accomplishments and the energy from their diverse community by just flipping through the front and back covers. The AR is housed in a custom die-cut binder, which represent the physical space of 1871 that supports a diverse group of thinkers, educators, and startups.
Results: An unique AR that showcase the synergy and excitement of Chicago’s premier startup hub.