Develop a brand identity for Black Board — a not-for-profit organization centered around encouraging black youth in South Africa to get into the creative industry.
A blackboard is a universal tool used in schools. A blackboard is like a blank canvas —used to express creativity. The real end game for this programme is to help transform a predominantly white male industry, so that one day we might just a have a ‘black board’ of directors.
We created a fun & playful identity system that leverages irreverent typography, colour palettes and patterns to abstractly represent a collective of active individuals coming together — a creative huddle. This platform is never static, and always maintains a sense of energy & motivation.
This nascent organization has already garnered significant attention from the community and corporate sponsors including Red Bull.