To design Three Floyds Distilling new-to-market Oude Boatface and Wight Witch gin labels as compellingly and unusually as possible.
Using the ancient study of palmistry as our thematic starting point, we explored the imagery of mythologies and legends spanning from the Greeks to the Celtics and beyond. That led us to commission London-based tattoo artist Izabella Dawid Wolf to create drawings in her Hieronymus Bosch-inspired, singularly beautiful, flash art style.
It’s easy to miss the dark undertones of the illustrations at first glance, but further study reveals the quirky oddness of the subjects which wholly suits the established identity of the Three Floyds brand. Metallic foil stamps highlight areas of typography on the die-cut front and back labels and tax seals.
Released in Summer 2019, both Oude Boatface and Wight Witch have won Gold Medals in Package Design in the 2019 MicroLiquor Spirit Awards.