Sotheby's International Advisory Board and staff members each received a welcome packet outlining their exciting 7-day winter trip to some of Switzerland's most prominent private and cultural institutions and collections.
Approach
Following the minimalist approach of Swiss graphic design from the 1940s and 50s — simple style, bold use of color, strong use of grids, sans-serif typography — we created an asymmetrical layout that combined typography and photography as a means of visual communication.
Results
The result was a poster that folded into a square for mailing.
