Kiskis pushed out the brand new Gum product line for targeting the Post-90s group by using the distinctive designed package to attract the youth. In order to be more competitive in China market, the package is designed with the abstract art to impact visually. Graffiti is a quite popular way to express in youth. Box got the idea from graffiti and shaped the fruits in an abstract painting. In market, most of containers are made by plastic. Box has designed plastic switch and iron body of container.
Based on pop art with modern culture of youth, the design showed the openness of the brand personality and communication with target consumers. The design mix with graffiti style to express youth's pursuit of freedom and diversification. We used the simple lines to outline the shape of the fruit and coupled with the abstract modern painting style and the application of the bright colour blocks. Different visual impact of packaging design makes the products to be more attractive on the shelf. The package design is mixed with the modern aesthetics and ergonomic factors. The size and structure of container is easily for consumers unpack with single hand. With the attractive and special package, the product should be more collectible.
We moved the description on the side of the box to show the most of design because of limited usable area on the package. There are three flavours which are lemon, peach and watermelon in this edition. Customers can recognize them by different colours and abstract shaped of the fruit. The size and structure of container is easily for consumers unpack with single hand.
The Box Brand Design Limited
Room 3208, Cental Plaza 18 Harbour Road Hong Kong, Wan Chai ooo HK