Bic Valentine's Series - Graphis

Bic Valentine's Series

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Award: Gold

Design Firm: Wallace Church & Co.

Client: Bic

Designer: Diana Luistro; Danielle Paino; Victoria Houman; Bird Tubkam

Category: Print; Packaging

Country: United States of America

Award: Gold

Design Firm: Wallace Church & Co.

Client: Bic

Designer: Diana Luistro; Danielle Paino; Victoria Houman; Bird Tubkam

Category: Print; Packaging

Country: United States of America

Title: Bic Valentine's Series

Creative Director: John Bruno

Main Contributor: Diana Luistro

Associate Creative Director: Jodi Lubrich

Assignment

Bic wanted to turn the heat up for Valentine's Day with a series of lighters.

Approach

Wallace Church & Co. researched images and phrases associated with Valentine's Day to get things hotter.

Results

Bic made it to shelf ahead of Valentine's Day so lovers could light their fires.

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