The Louvre identity redesign, stationery system and other applications designed for Studio II class as an independent identity design. The company logo was inspired by the glass pyramid that has been part of the museum since 1984. The pyramid, built by I.M. Pei for the Louvre museum, represents contrasting architectural styles, merging the old with the new and the classical with the ultra-modern. The main logo merges with the Mona Lisa painting as a general identity of the museum.The different images on same logo represents different sections that museum highlights such as The Louvre in General (from left to right), Sculpture, Arts of Africa - Asia - Oceania and Americas, Paintings, Etruscan Antiquities, The Louvre Graphic Arts, Arts of Islam and Egyptian Antiquities.
Cloud background looks and feels too serious and the meaning of this symbolism is likely unrecognized by most who see it. Placing the cloud and logotype in a box suggests too much authority and control and the dark colors are almost suggestive of the royal authority of pre-revolutionary France. It reflects the past with darkness and negativity instead of simply the passage of time as originally intended. Current website needs to be reorganized, simplified and customized to serve its intended audience.
Communicate with a contemporary and cohesive visual style that identifies the museum as world-class. Create an energizing visual identity without losing the classical and modern look and feel. Highlight the Louvre’s background and present it with new mobile applications. Provide a wider variety of imagery on applications by using existing and featured artworks to reach out more.