The goal of this logo is to portray a playful, yet clean mark for a line of casinos in different states.
The proposed brandmark captures the combination of the letter Z with a falling stack of poker chips. The risky red color is significant of casinos and poker, and the common color that is on poker chips and cards. The typeface acts as a table for the chips, and doesn’t pull attention away from the minimal brandmark.
The logo is successful because as it is simple, fluid, and portrays movement, which is eye-catching and interesting. The red is to signify attention that casinos bring to their brands.