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Produce a brochure to raise awareness of the SCAD School of Communication Arts among industry professionals — potential employers for graduates — as well as awards and rankings bodies and prospective students.
To grab the attention of the reader right away, the brochure’s front cover features a lenticular tip-in design that demonstrates the Emojikit app. When the publication is tilted, the photographs on the nine-square grid convert to emoji-style drawings mimicking the emojis produced by the app. This cover sets the tone for the interior of the brochure.
The full-color, perfect-bound brochure highlights the university’s cutting-edge technologies, collaborative student experiences, multiple awards, alumni success stories, and student work, and incorporates a new technology.
Inside the 48-page book, readers may use the SCAD App’s augmented reality technology to unlock additional information about the university and its resources, people and events featured in the brochure.
The School of Communication Arts enthusiastically received the brochure and immediately put it into circulation with professors attending industry events. The response from professionals has been extremely positive as it has with prospective students.