Caviar delivers the food you want from the restaurants you love. They have reshaped the dining scene by delivering quality food from neighborhood favorites and the critically acclaimed. We were tasked with creating a bold new identity to elevate the brand in the expanding delivery market.
We created the primary logotype and customized typeface to reflect the geometry of the refined trademark. A set of comprehensive visual identity guidelines were also developed and applied across an assortment of branded materials.
The result is a minimalist identity with customized typeface, flexible packaging and materials for restaurant partners.