Leverage branded storytelling to promote Fame’s big news (independence!).
To celebrate Fame’s newfound independence from its former holding company, the brand created a series of playful, 2-color graphic videos inspired by the brand’s logo and brand spirit. The video submitted is clear in its message, ‘Not the same Fame,’ with a simple, memorable execution. The other videos include a western theme and 70s dance moves, where the logo goes a little rogue in its exuberance – but they all stick to the brand palette to keep it instantly recognizable.
The videos were pushed out through the brand’s social channels, generating by far and away the highest response in brand history.