Diocletian's Palace and 40th anniversary of the entry in the UNESCO register
The task was to commemorate the 40th anniversary of UNESCO's listing of Diocletian's Palace and Old Town with a logotype. Diocletian's Palace is like a marketable product, but much more complex, sensitive and constantly changing. Its greatest value is the continuity of life within the walls. For this reason, I set the goal of the design to give higher meaning to the identity by not only visually marking the 40th anniversary, but also raising awareness of the importance of preserving what we inherited from our ancestors. To emphasize the importance of heritage, priceless in value, produced by the city of Split, because without it there would be no Split.
A clothing label with maintenance instructions always comes with the product. Diocletian's palace was also, according to some indicators, a textile factory. I communicate with citizens through a linen label with instructions for maintaining clothes, and whose protection we pay full attention to.
The number 40 in Roman is written XL, which is the EU clothing size label. Through the typical "%" mark of the raw material composition, I state how people are also an important part of it, instead of just stone. Graphic symbols on the maintenance label are recognizable and literally applicable, as well as additional written notes: - Typical washing symbol (street cleaning, trash ..) - Typical whitening symbol as needed (stone cleaning and maintenance) - Typical drying symbol (in case of flood) - Atypical heart symbol (love of heritage)
With an unusual approach, through recognizable visuals but in an unusual location and of unusual size, I try to draw attention to the important aspects of the time in which the anniversary takes place, such as the rapid tourist growth and development of Split, as well as the uncontrolled use of heritage for profit, resulting in losing authenticity, diverse population composition, illegal and wild construction, and overall carelessness causing disasters that destroy the cultural goods in the short period of time. The flags have been the subject of much discussion and an initial topic in discussions on urban issues. During the tourist season they were also the subject of photography. A Member of the Parliament of the City of Verona in Italy sought permission to use the idea for the same purpose of the City of Verona.